Your work changes people
In Three Weeks
You don't need to post more. You need positioning.
A done-for-you 3-week website experience that takes the traffic you already have and turns it into enquiries.
Let's talk about you
You've honed your craft
You can walk into a room and see what someone needs.
You're not just a "stylist who picks out clothes."
You're the person who helps people show up as themselves. The one who can recognise the story under the pile of clothes and overflowing wardrobe.
But if someone lands on your website today, what do they see?
They see clothes. Maybe a pretty grid. A "Hi, I'm [Name]" and a "book now" button. They don't see the depth. They don't see the strategy, the psychology, the work that actually changes people.
So they do the thing every smart client does: they question the price. Or worse, they decide they could "just do it themselves."
That's a positioning problem. And it won't fix itself with one more reel.
That's not a content strategy problem.
So you keep swinging between booked-out and panic. You keep justifying your price, or quietly lowering it. And your work, the part that changes people, stays invisible, because nothing on the internet says so.
Posting more won't fix a positioning problem. The traffic is already finding you. The problem isn't reach, it's that your website doesn't make the case for the expert you actually are.
But here's the warning, delivered honestly:
Trying to be more relatable, more visible.
The Problem
Maybe you tell yourself the quiet months are a "social media problem." You tell yourself word of mouth is enough.
A done-for-you website experience built exclusively for established personal stylists.
You don't write copy, learn design software from scratch or figure out SEO. Just answer some questions in your own words, and tell me what's right and what isn't. That's the whole job.
In three weeks, you go from a site that makes clients question your price to a website that shows the depth of your work, so that the traffic you already have finally turns into enquiries.
This is the answer to that problem.
The Truth
you don’t need to become a better marketer
You don't need to learn how to write copy, design a site, or figure out SEO.
You've spent years mastering your craft, not the internet.
And the internet shouldn't be the thing that keeps you from being seen, paid, and booked like the expert you are.
The Selected Stylist
The Selected Stylist is a 3-week, done-for-you website experience built exclusively for personal stylists, who are done being the internet's best kept secret.
I’ll take you from a site that makes clients question your price to a website that shows everything you do beyond the clothes, so clients arrive already understanding the value of your work.
01.
The Website
A complete five-page Showit website, built for you.
Strategy, custom copy, design and branding, all done for you, so you launch as the premium expert you already are, without writing a single word of copy yourself.
02.
The Strategy
Built using my signature framework, The STYLE Method.
My signature framework (structure, trust, you, leads and experience), built on nearly a decade in website design, so every page follows how your client actually decides.
03.
The Messaging
Captivating copy written in your client's voice.
I don't hand you a pretty site and leave the words to you. Each page shows the depth of what you do beyond the clothes, so clients stop asking why it costs that much and start asking when you can start.
04.
The Style
A cohesive style guide.
A wordmark logo, colour palette and font pairing, presented as one direction rather than options to choose between.
05.
The Timeline
A tight three-week timeline.
Style direction in week one, copy in week two, website in week three. One client a month means you get my full attention from strategy call to launch day.
You helped me to solidify my brand's image which had previously just been a mixture of things in my head. Your willingness to get things absolutely right is a sign of your amazing dedication and work ethic.
A rundown of exactly what to expect
When:
What happens:
What you get:
What you get:
A clear yes or no, and the confidence that everyone in my queue is a real fit.
You apply, and I review it before approving anyone into my design queue.
Application Stage
Your strategic foundation + style guide (wordmark, colour palette, font pairing) with two rounds of revisions.
What you get:
From your answers, I define your positioning, brand voice and visual direction, and put together one cohesive style guide, including your wordmark logo, colour palette and font pairing.
Week One: Style Direction
Five pages of custom copy, engineered to show your value and build trust.
What you get:
Every word on your site is written in your client's voice, using my signature STYLE Method to structure each page around how your client decides.
Week Two: Copy + Structure
A fully launched, five-page website, ready to be found and to make your case for you.
What you get:
I build your five-page website, with SEO and GEO foundations in place. You give your feedback, I refine it, and you go live.
Week Three: Design + Launch
The foundation every page of your website is built on.
Once accepted, you complete a detailed Strategy Form covering your business, your client and how she talks. Vague answers mean generic copy later, so it's worth taking seriously. An optional call is available if you'd rather talk it through than write it.
Strategy Form
Every step is done for you. Your only job is to show up to the strategy call and give your feedback each week. I handle the strategy, the copy, the design and the launch.
03.
The Conversions
A complete messaging guide to post, email and pitch.
The messaging system I use to write your website, packaged up so you can apply it to every future post, email and pitch. You'll know exactly what to say, and why it works.
02.
The Search Results
SEO and Generative Engine Optimisation, built in.
When someone asks an AI tool who a good stylist is, your site is structured to be one of the ones it can quote and recommend. You're not just visible on Google, you're visible where clients are increasingly searching now.
01.
The Imagery
Bespoke, exclusive AI editorial imagery.
Custom, high-end imagery created specifically for your brand. No stock photos, no recycled images, and no other stylist has your visuals. Your site looks like a magazine, not a template.
The Bonuses
Extras to help you stand out and get found
Get these for free when you're accepted into The Selected Stylist.
You helped me to solidify my brand's image which had previously just been a mixture of things in my head. Your willingness to get things absolutely right is a sign of your amazing dedication and work ethic.
Split the payments
All prices are in USD.
4 x $1,250
Pay in Full
All prices are in USD.
1 x $4,997
The Investment
The Value
So, let's look at what you're actually buying.
When someone hires you as their personal stylist, your client can pay you anywhere from hundreds to thousands of dollars.
They'll happily do it, if they understand the value of what you do. But right now, your website isn't telling them that.
So they're either walking away, or they're asking you to justify your price. Every time that happens, you're losing money. Not because your work isn't worth it, because your website didn't say so.
What does one booked client actually cost you to lose? Not just the fee. The referral they'd have given. The repeat bookings. The calendar stability.
If just one client a month finds you and is convinced by your site instead of confused by it, that's a very different business.
Hiring Seperately:
The Selected Stylist:
The Selected Stylist is $4,997 or 4 x $1,250.
You could pay anywhere from $10,000+ to hire both a copywriter and a web designer.
Investment
Hiring Seperately:
The Selected Stylist:
Once the strategy is locked, The Selected Stylist takes 3 weeks, start to finish.
You could spend months (or longer) coordinating between two different service providers.
Timeline
Hiring Seperately:
Built from your Strategy Form, specifically for your industry.
Generally on you to work out if you want it to be specific to a personal stylist.
Strategy
The Selected Stylist:
Hiring Seperately:
One person, one specific process and one unique look.
Nobody.
Who ties it together
The Selected Stylist
Hiring Seperately:
Exclusive imagery, SEO and GEO foundations, and your messaging guide.
Not usually included in custom design services.
Bonuses
The Selected Stylist:
two invoices or one who does both
Hiring Separately:
The Criteria
You might be wondering, “What if this doesn’t work for me?”
A $4,997 investment deserves serious consideration.
That's why there's a real application, not a formality. Before anyone's accepted into my design queue, I check that this is the right fit.
From there, your Strategy Form does the real work, so nothing is guessed. You get two rounds of revisions on your style direction, and feedback each week on your copy and your design.
Nothing goes live until you say it's right.
Questions before you apply? Email me and I'll answer them myself.
Yes. Your investment is $4,997 or 4 payments of $1,250.
Can I pay in instalments?
Click the button below to complete your application. I'll review it, follow up with a few questions, and if it's a fit, I'll approve you into the design queue.
How do I apply?
I build each site personally, from strategy to launch, and that takes full attention. One client a month means you get it.
Why do you only take one stylist per month?
The FAQ
Your questions, answered
Everything you need to know before you apply.
No. Every word is written for your clients, in their own voice, so they recognise themselves in it. The only work on your end is answering some questions in your own words, and telling me what's right and what isn't. That's the whole job.
Do I have to write any copy myself?
Once you're accepted, you complete the Strategy Form first. Then the three weeks begin: week one is style direction, week two is copy, week three is design and launch. I take one client a month, so you get my full attention.
How long does it take?
Every application is reviewed before anyone's accepted into my design queue, and you give feedback each week, so nothing goes live until you say it's right. Full details are in my terms of purchase.
What if this doesn't work for me?
Showit, a premium, flexible website platform that gives you the design freedom of a custom site without the hassle. You'll be able to make edits yourself, and I'll make sure it's set up for you. You’ll also get access to my library of YouTube tutorials so you can easily manage your site into the future.
What platform is the website built on?
Both are built in. You get SEO foundations so you're found on Google, and GEO foundations so your site is structured to be one of the ones AI tools can quote and recommend.
What about SEO and AI search?
No. I'll guide you through exactly what I need. You provide your insights and any existing imagery, I handle the strategy, copy, design and imagery.
