Website Designer for Personal Stylists
You've probably started to wonder if it's you.
I've built my entire business on the fact that it isn't.
I'm Tessa, founder of The Website Wardrobe. I've been designing websites for a range of industries since 2017.
Now, I build them exclusively for personal stylists, worldwide, from South Australia.
Where this started
I'd spend it in my car, scrolling Instagram, watching women build businesses online and wondering (often with tears in my eyes) how on earth they were making it happen.
Websites were how I found my way in. I loved that I could combine creativity with strategy, and do it from anywhere in the world.
The Belief
What I believe about websites
Your website isn't decoration. It's the first meeting.
Before a client ever speaks to you, she's already decided whether you understand her and whether she'd trust you with how she wants to be seen.
It was whilst studying fashion (yes, I’ve moved around lots) that I realised I was more interested in creating the online outfits than the in-person ones. An outfit only works when it fits the person wearing it.
The same applies for a website.
The Pattern
What stylists’ sites were missing
Too many of them promise what clothes do.
Confidence, a fresh start, the next version of you. That's the outfit's job.
Your job is understanding the person in it, and far too few stylist websites lead with that.
Meanwhile, the advice stylists get is to post more and show up more.
More often than not, the real problem wasn't visibility. It was a website that couldn't do anything with the traffic they already had.
How I got here
Not just because I love the industry from the outside.
Your job already runs on the thing I've spent nine years building into websites: making someone feel understood and confident before a single word has been exchanged. It was never a stretch to bring the two together. It was the same skill, applied to a different room.
How it came about
The STYLE Method didn't come from one moment.
It came from years of building websites and years of studying the strategy behind buyer psychology and how people decide to buy.
Along the way I learned what needs to go into a website, how it needs to be structured, and why messaging and first impressions matter so much.
I distilled all of it into five distinct parts: structure, trust, you, leads and experience. They follow the order a stranger's mind moves in: the problem she recognises, the promise she believes, the trust you build, the offer she sees, the proof she believes, and the ask.
Your Instagram can get someone curious, but your website is what has to close the deal.
Most stylist websites were never built to do that. They were built to look good in a portfolio, not to hold up under an actual buying decision.
Let's back those claims up
Thank you so much, Tessa, for the hours you have spent working with me to get my brand looking better than I could possibly have ever dreamt. You have come to understand my vision as though it was your own. It has been great to know I can trust you with any task I send your way.
