Website Design for Personal Stylists
Your website needs to prove it.
The Problem
Social media matters. It's how they find you. The problem is when they click through to a website that doesn't show everything you do beyond the clothes.
So they question your price or, worse, assume it's just about the outfits and that they can do your job themselves.
And then the quiet months (the ones that make planning ahead impossible) keep coming.
But that's not your skill. What changes it is a website that shows the full picture and does the convincing before anyone reaches out, without spending your evenings chained to Instagram.
Why choose The Website Wardrobe
How is this different from your average website design?
I don’t just create websites. I create premium positioning.
Any designer can give you a professional, good-looking website.
You’ve probably seen your fair share of the headlines (they’re everywhere).
”Unlock your style potential”
”Refresh your wardrobe”
“Dress for the next version of you”
None of that is what makes clients see you're worth the price.
You and I both know your work goes far beyond clothes and colours. That's why I build every page around how you read people and understand what a client needs, so your approach, your story and your clients' own words show the value before they ever ask about price.
01.
The Website Audit
Turn your busiest website page into your best performer.
A free audit that reviews your homepage against the STYLE Framework and sends you a written breakdown of exactly what's stopping visitors from booking.
02.
The Selected Stylist
Everything you need for a website that shows your value.
The Selected Stylist is for the stylist ready to go all in on her online presence. The audit, the strategy, the site and the copy, built together around how your client decides to book.
coming soon.
03.
Showit Website Templates
A faster way to a website that shows your value.
For the stylist who's ready to go it alone, but wants the strategy already built in. Same STYLE Method, same understated, editorial look, at a fraction of the investment.
The Hesitation
Get enough work from WOM?
Totally fair, except that presumes word of mouth turns up on schedule (I wish it did).
Nobody wants to lose a warm referral to a website that doesn't show what her friend already knows.
Word of mouth gets her to your door, but your website decides whether she walks in.
And the best part about *The Selected Stylist*? It puts the traffic you already have to work, so there's no need to post more, show up more or chase the next “overnight fix”.
Let's back those claims up
The stylist behind the screen.
Website designer, fashion lover, former fashion design student and firm believer that your website is your online outfit.
I'm all about helping personal stylists find clients who see their value and happily pay for it. I've seen firsthand the difference the right website can make: how it creates an impression, builds a connection and presents you as the expert you already know you are. But it's not just how it looks. I focus on how your client decides to book, using my signature STYLE Method (a five-part structure for turning visitors into enquiries).
Sound like something you need? See how The STYLE Method came about.
You helped me to solidify my brand's image which had previously just been a mixture of things in my head. Your willingness to get things absolutely right is a sign of your amazing dedication and work ethic.
The FAQ
Your questions, answered
Everything you need to know before you apply.
The Website Wardrobe builds websites only for personal stylists and image consultants, worldwide. That focus is the whole point. Every website section is built around how a stylist's client actually decides to book her.
Who do you build websites for?
The Selected Stylist is a five-page website package for personal stylists, with strategy, copy and design included. It's built on my STYLE Method (a five-part structure for turning visitors into enquiries), so your website reflects the level you work at.
What is The Selected Stylist?
You apply for a free audit of your homepage, and I review it using my STYLE Method (structure, trust, you, leads and experience). You'll receive your completed audit with one quick win to fix straight away and your recommended next steps. Applying isn't a commitment to buy.
How does the free audit work?
The Selected Stylist is built for personal stylists with an established offer, a clear idea of their client, and testimonials from real clients. If you're just starting out, it isn't the right fit yet, but it's worth coming back once you're a little further along.
Do you work with beginner personal stylists?
The Website Wardrobe is based in South Australia and works with personal stylists worldwide. The whole process happens online, so where you're based makes no difference to the result.
Do you work with stylists worldwide?
Yes. You own your website outright at handover, and you get a YouTube tutorial library that walks you through updating it yourself. Every website is built on Showit, which is fast to update, flexible to design and yours to control once it's live.
