Your website should do the same for you
The Website Wardrobe designs stylish websites for Personal Stylists worldwide.
A website that books your next client
It works because every website section is built around one buyer: yours. Each page follows how a styling client moves from first click to enquiry.
Your website does the convincing, so you don't have to.
The Selected Stylist
The Selected Stylist is for the stylist ready to go all in on her online presence. The audit, the strategy, the site and the copy, built together around how your client decides to book.
Two weeks, start to finish, once the strategy's locked.
Every stylist says her website "just needs updating." Most of them are guessing at what.
Thank you so much, Tessa, for the hours you have spent working with me to get my brand looking better than I could possibly have ever dreamt. You have come to understand my vision as though it was your own. It has been great to know I can trust you with any task I send your way.
It was never you
You've refreshed your Instagram insights at 10pm more times than you can count.
You've talked yourself up in another DM this week, making the case for your worth by hand, because your website never made it for you.
That warm referral your last client promised to send you? They never got in touch, and you never found out why.
None of that happened because you're bad at marketing, or not consistent enough. It happened because your website wasn't doing its job.
Fix that, and the work you're already doing finally starts paying you back.
Meet Tessa
Every other designer would've made you explain yourself. I won't.
They build for coaches one month, photographers the next, and hand you a questionnaire hoping you'll fill in the parts they don't understand.
I only build for stylists. So I already know why your referrals stall, why your DMs go quiet, why the traffic never turns into bookings.
You won't spend three rounds of revisions teaching me your world. I get it on the first form, and I build the site around it.
The Showit partnership and the years on the platform are real, but they're not why you'll trust me. This is: I already see what's been going wrong.
"But isn't it just a website?"
You've been told to post more. Nobody's told you to convert more.
This works differently.
Instead of another prettier version of the same generic structure, every section is built on how a styling client decides to book someone, from the order of the pages to the words on the buttons.
So instead of making the case for your worth in the DMs again this week, your site does it for you, before anyone even reaches out.
Why your website isn't turning into bookings
and how to fix it for good
A free masterclass walking through the STYLE Method, my five-part structure that turns the visitors you've already got into booked clients, so you can stop guessing what's broken.
You helped me to solidify my brand's image which had previously just been a mixture of things in my head. Your willingness to get things absolutely right is a sign of your amazing dedication and work ethic.
Your Q's Answered
Who do you build websites for?
The Website Wardrobe builds websites only for personal stylists and image consultants, worldwide. That focus is the whole point. Every website section is built around how a stylist's client actually decides to book her.
What platform do you build on?
Every site is built on Showit. I've been building on it since 2018 and I'm an Official Showit Design Partner (since 2020), so your site is fast to update, flexible to design, and yours to control once it's live.
Will I know how to use my website after we're done?
Yes. You own your site outright at handover, and you get a YouTube tutorial library that walks you through updating it yourself, so you're never stuck paying a designer to change a line of text.
Where are you based, and do you work with stylists globally?
The Website Wardrobe is based in South Australia and works with personal stylists worldwide. The whole process happens online, so where you're based makes no difference to the result.
Let's Get Started
Ready to turn the traffic you've already got into bookings?