Website tips and Showit tutorials for stylists.
Two ways to work together, with prices.
Where it all begins.
Meet Tessa and the story behind TWW.
Your website needs to prove it
Premium designs for personal stylists who want a website as sophisticated as the transformations they deliver.
Showit Website Templates for Personal Stylists
The key to a website that fills your calendar? Showing what you do beyond the clothes.
The Website Wardrobe's Showit templates are written for personal stylists worldwide, to show how you read people, what your clients walk away with and why you're worth the price.
"Veronica listened to my whole life before she touched a single hanger"
Sarah Jane Braxton, Business Manager
My templates are built on my STYLE Method (a five-part structure for turning visitors into enquiries). Every page shows the part of your work that can't fit in a grid post, so the right client chooses you, and you finally get to feel like the expert you already are.
The Reality
Your quiet months aren't just because you need to post more.
(no matter what the reels say)
Posting is how they find you, but your website is where they decide. And most stylist websites show the outfits and none of what you actually do: the way you walk into a room and see what someone needs, the story you find under a pile of clothes.
So she asks how much, pauses, and decides she can probably do it herself.
Why The Website Wardrobe
Three words you'll never find in my templates:
"dress with confidence".
Because that line, along with "refresh your wardrobe" and "unlock your style potential", is on every second stylist's website, and not one of them explains why a client should choose you.
My templates are written around how you read people and how your client decides to book, so she sees why you're worth it before she ever asks the price.
Know the Numbers
You might be thinking
"But, can I really do this myself"
Yes, you can, because the design and the copy are already done. You've probably lost a weekend to a website builder before: the tutorial paused halfway, the mobile view that never looked right, the About page still sitting on "coming soon".
With my templates, you're swapping in your photos, your colours and your words, not building from scratch. The resource hub walks you through it step by step, from installing to launching, with my Showit tutorials on YouTube and email support whenever you get stuck.
So the question flips: what if the hardest part is choosing your photos? (spoiler: that's the fun part)
Meet Your designer
Hello, I'm Tessa
Website designer, fashion lover, and former fashion design student who'd rather dress your website than your wardrobe.
A year of Fashion Design showed me I loved creating the online outfit more, because your website is the first thing a client ever sees you in. Now I build websites only for personal stylists, so the impression you make online is as good as the one you make in person.
What They're Saying
“I was terrified she’d make me throw everything out. We kept most of it.”
Louise Elwood, Lawyer
Custom Website design
Rather hand the whole thing over? Start here instead.
The Selected Stylist is our signature offering for the stylist who wants the whole experience. Your strategy, copy and design, done for you in three weeks. I take one client a month.
Your Common Questions, Answered
The Website Wardrobe's Showit templates are for personal stylists and image consultants with real clients and an established offer, because the copy guide asks about both.
Who are your website templates for?
No, they're built for Showit only. Showit lets you change any layout, on desktop and mobile separately, and the stylist copy comes already written, so you're not starting from a blank page.
Do your templates work on WordPress or Squarespace?
The Selected Stylist is The Website Wardrobe's custom five-page website package, with strategy, copy and design done for you in three weeks.
What is The Selected Stylist?
Yes. The Website Wardrobe is based in South Australia and works with personal stylists worldwide, with everything done online.
Do you work with stylists worldwise?
Browse the Shop
Future You sends her website link first.
No more "excuse the website", no more sending your Instagram instead, and no more "I'll fix it when things quiet down."
My templates come with the strategy and stylist copy already written, so your website stops being the thing you apologise for and becomes the first thing you send.